Monthly Archives: April 2014

Manifesto Signatories 4/29/2014

Simon Perkins
I fully endorse this manifesto as it is time to reach out and create a critical mass of positive change in the world of personal performance and beyond. 
Dawn Schliesser
I strongly believe in everything presented in the Serious eLearning Manifesto. These are not new concepts. These are foundational principles that most of us in learning design lament are not used they way they should be.

Like many I have been frustrated with the state of corporate eLearning and the focus on speed and quantity of production over meaningful content. The inability to produce work I felt to be effective and meaningful was wearing thin on me. Every time I mentioned doing something different or pushed back, I was told there was no time to "do it right." Even more disappointing, it seemed I was the only one at work who was deeply disturbed by this. This movement is refreshing because it lets me, and I hope others like me know, that they are not alone in their frustrations.

I think this document outlines principles that many designers struggle to cling to in an environment where employees are not always valued and compliance (did they attend) is more important than retention and application.

While I feel that many corporations are slowly swinging back to focus more on quality (what is good for learners) than quantity and low cost, I think designers need better ways to have meaningful conversations with department leaders and business partners about learning. I think the manifesto can facilitate conversations within learning organizations that can get everyone on the same page, improve the overall quality of learning solutions, and help them collaborate more with their business partners as opposed to simply taking an order and producing it. Additionally, leaders in a training department may be good business people but may not understand learning and development. They want their people to reach beyond the standard that is currently produced and want to improve the value of their content, however, they may not know how to achieve that or how to coach their people to do that. I believe the manifesto can serve as a good tool for leaders in Learning and Development departments who are not "training people" to better understand the goals of their designers and help them achieve those goals.

It is my sincere hope that this movement reignites the passion and commitment in designers to stand up for what they know to be right and that leaders in training departments read this and back their designers. 

Julia Echeverria Moran
Social Media College online
I agree with this Manifesto, as an e-learning teacher, I have been trying to improve the learninng experience to my student by using gamification thinking. Any tool that will motivate student to go on throuth e-learning process, will be very welcome. So, go on and lets do something.
Sergio Vasquez Bronfman
ESCP Europe Business School
In endorse the manifesto ! Applying those principles will allow learning to bridge the knowing-doing gap, hence increasing the ROI of what we do.
Glenn McClister
Kentucky Department of Public Advocacy
I endorse and recommend the manifesto as a challenging and enlightened approach to integrating learning and performance.
Judith Christian-Carter
Effective Learning Solutions Ltd
As someone who has worked as an instructional designer mainly in the eLearning/blended learning arena for the last 18+ years, I am still constantly frustrated by many of the suppliers that I work for, who seem to think that churning out boring, cheap and ‘dirty’ eLearning is all that is needed!

No organisational needs identified, no performance levels ascertained, selecting eLearning as the delivery medium with no justification, extremely restrictive templates, all push and no pull, a very limited range of media … I could go on and on.

Of course I always try to convince suppliers otherwise, by quoting well-known people in the industry, but this usually ends up with bad feelings and me being told that if I want the work then I have to do what they say. What I don’t have until now is an organisation or a group that has considerable weight and to which I can refer suppliers, i.e. my clients, to convince them of the error of their ways.

I have had some opportunities to design what I regard to be ‘fit-for-purpose’ eLearning, letting learners pull what they want, including stories and scenarios, etc., so I do know what serious eLearning looks like. However, these opportunities still remain too few and far between.

It is for all the reasons above that I endorse, totally, the aims of the Serious eLearning Manifesto and wish to become one of its signatories.

Nancy Weitz
I endorse the principles outlined in the manifesto and commit to join the movement to create eLearning that lives up to it promise.
Amita Bhargav
Baxter Healthcare Corporation
I endorse the eLearning Manifesto.! It is the best set of principles to date.  Bravo!!
Joshua Berkstresser
2-1-1 San Diego
I endorse the amazing and timely Serious eLearning Manifesto.  Here at 2-1-1, we take our role as a learning organization seriously and follow the tenets of the manifesto. 
Ricardo LLamosa
Universidad Industrial de Santander
I express my adherence to manifest and in this regard endeavor to develop my teaching-learning activities under the principles promulgated.

Manifesto Signatories 4/23/2014

Bill Gauthier
CCA Global Partners
Excellent!  I can easily endorse the eLearning Manifesto because it clearly outlines what needs to happen for good learning to take place.  Thanks for all your work on the eLearning Manifesto.
Bob Winter
CA Technologies
It’s about time! Too often eLearning is a solution in search of a problem. This should become the Hippocratic Oath of instructional design.
Debbie Wooldridge
We strongly support the e-learning Manifesto and are adopting it into our company culture.
Cindy Chesworth Adams
Department of Teaching,
Learning and Technology
College of Education, Lehigh University
I pledge to strive to incorporate the principals of the e-Learning Manifesto to the best of my abilities while creating interactive online content that will "wow" learners and be truly relevant to their needs both in my current Ph.D. project and in my professional work.
Haydeé Trujillo
I do
Michael Ramsey
Ramsey Learning Group
These foundations separate effective learning design and use from the band-aid approach. We need to focus on the performance improvement aspect of our learning instead of the "Hey, we got a training problem. Toss together an elearning course to fix it." make the boss happy by working on his topic of the moment. He/she gets to say a solution in in the works and brags about the amount of money and time saved using rapid development. Avoiding the analysis and ensuring that it is a training problem is just the start of bad solutions. Anyone who uses this manifesto as the foundations for their work will be focusing on resolving issues, using resources effectively, and making people more effective in their work.
Abram Lloyd Siegel
The Horace Mann Companies
I pledge to continute bringing the principles of this movement to bear in all of my instructional design. I will continue advocating for my learners, whether it be to my colleagues, the executives in my company, or anyone for that matter. Life is to short to subject people to bad learning experiences!

Manifesto Signatories 4/22/2014

David Barton
National Park Service
Distance Learning Center
Leslie Hardgrove
This eLearning Manifesto is common sense and should be used as guidance when creating your eLearning solutions.
Jeff Cartwright
I absolutely endorse the eLearning Manifesto! Individualized Challenges vs. One Size Fits All is definitely the way to customize the instruction to the ‘experience quotiant’ of the learner. 
Michael Hotrum
Hotrum Learning
As a twenty year veteran of the training and learning industry I fully support the Serious eLearning Manifesto.
Atul Padalkar
Dr Padalkar’s Research Resources
I do.
Tanya Frederickson
Quay Group
The future is eLearning.
The more interesting and interactive we, as developers, can make this learning experience, the more our future generations will be exposed to see the world through different eyes and be motivated and excited to learn. eLearning has that power; lets get Serious and use it!!
Denton Levy
I endorse this manifesto
Elan Nicole Paulson
Western University
An important list of key evidence-informed principles and practices that will improve eLearning experiences for all.

Manifesto Signatories 4/21/2014

Lionel Redelinghuys
iCyber Specialists (Pty) Ltd
We are an eLearning company based in South Africa, a country where education that is affordable, accessible and of high standards are in great demand.

It is and have always been our vision that every person should have access to affordable, quality education.

Being an eLearning company it is our mission to see that this gets realised and thus we endorse this manifesto and undertake to keep on improving our material, platforms and methods to the benefit of all human beings for as long as there is a place for eLearning in this world.

Robert Lindsay
Salt Lake Community College
These are sound principles to guide our efforts in eLearning design and development. 
Megan Creegan
Equity Residential
I endorse these principles and support the cause.
Theresa Arndt
WorkSource Oregon
I agree with the Manifesto.  Our learning needs to be effective, in alignment with the real world practices and thoughtfully applied.  Curriculum development should be examined to make sure it does what it intends to do and that it helps people meet their goals and objectives in the workplace. 
Juliann Chapman
Dean of Bright Solutions University, TwinStar
AWESOME!  I support the Serious eLearning Manifesto and will do my part to live up to the 22 Supporting Principles and pledge to do my best to promote and support Serious eLearning! Thanks for putting this together. I look forward to the future of eLearning!   
Lisa Toenniges
Innovative Learning Group and ISPI
I endorse the eLearning Manifesto!
Andrea Bosshard
Pepgo Ltd
I endorse this eLearning manifesto and support the Initiators and their efforts and I vow to create impactful, performance-focused and engagement driven learning experiences.
Robin Petterd
Sprout Labs
So far eLearning hasn’t delivered on it’s promise to transform learning

The manifesto sets a benchmark for what the design and development of elearning should be.   

Manifesto Signatories 4/17/2014

Philip Ferrone
Black Dog Learning LLC
I endorse the Serious eLearning Manifesto and will follow the principles contained within it to refine our design and development practices. Nice work folks!
Bill Hardesty
I agree with the spirit and the intent of the manifesto. It is time to raise the bar and make eLearning effective.
Lori Johnson
I endorse the Serious E-Learning Manifesto.
Peter Bosman
The Competence Group
(The Netherlands)
I endorse this manifesto.
Mike Skocko
Valhalla High School Mac Lab
The Serious eLearning Manifesto will play an integral role in the continued development of Game On, our free, student-coded, open source WordPress plugin. Furthermore, I will promote its tenets via social media, my PLN, and in presentations—cognizant of Richard Bach’s, "You teach best what you most need to learn."
Sara Tarr
4D Metrics, Inc.
The manifesto will be the model for our work with universities and colleges.
Przemek Kedzia
BMSS Sp. z o.o.
The list of principles is great and we will do our best to fully implement all of these. We endorse the eLearning Manifesto
Lieutenant-Commander Peter Ball
Canadian Defence Academy,
Canadian Armed Forces
As a life-long learning professional and a recent member of ISPI I cannot help but endorse this manifesto.  I only hope that we can live up to its promise.

Manifesto Signatories 4/16/2014

David Svet
Mosaic Non-Profit Development
Mosaic Non-Profit Development is fully committed to advancing the field of eLearning for the nonprofit sector. The Serious eLearning Manifesto is in line with our beliefs and efforts to deliver outcomes based learning as a positive learner experience.
Gloria Scott
What an excellent list of principles for developing effective learning solutions in the 21st century – I will try to uphold as many of the tenets as possible as I develop eLearning and encourage my colleagues to do the same!
Taruna Goel
Learning and Development Specialist
I endorse the Serious eLearning Manifesto.
As I endorse this manifesto, I am reminded of the  following quote by  Johann Wolfgang von Goethe:

"Knowing is not enough; we must apply. Willing is not enough we must do."

J.T. Katavich
I believe that eLearning needs a reboot, these are ideas I have made a constant argument for in even minor roles. Let’s revolutionize this industry.
Christopher Dowden
Office Depot
I gladly support this manifesto and its guiding principles of raising the standards of eLearning.
Mariecel van Jaarsveldt
BIHRD Training & Consulting
We wholeheartedly support and believe in the manifesto.
Onkemetse Dikgole
I would like to endorse
Kodisang Wessie
I endorse the Serious eLearning Manifesto.
Rachel Leigh
I endorse the serious elearning manifesto.  I wish it was started earlier!
Michele Lyall
Research Integrations, Inc.
The Serious eLearning Manifesto is an incredible example of a living document that will certainly raise the bar of eLearning, not only for training development in businesses and organizations but also within the growing community of online schools. I am excited to promote the Serious eLearning Manifesto as the must-read resource for anyone designing, developing, or evaluating eLearning. 

Manifesto Signatories 4/15/2014

Shannon Tipton
Learning Rebels
Learning Rebels has always subscribed to the idea that for the L&D community to move forward and be considered business partners, rather than "trainers" or "widget" creators we must take on a different mindset.  This manifesto supports this important change in the current mindset – that just because we can build the "widget" the first question should always be – should we build the "widget".

Once we do decide to build the "widget", what is key are the remainder of the foundation building blocks laid out here. Let’s stop torturing learners with the uninspired and holding them hostages to computer screens that do nothing to encourage the actual exchange of knowledge.

We all need to try harder, think more deeply, be more creative and walk a mile in the learners shoes.  Let’s do this!

Kim Hannan
Equity Residential
Finally, a public declaration to end terrible eLearning and reclaim the adult learning industry as a viable, valuable, and necessary work.

This manifesto guides our work and advocates for the learner. 

Viren Lall
This is a really good step to raise the bar and deliver value
Ken Andrus
Michigan Blood
I whole-heartedly support the principles of the Serious ELearning Manifesto.
Nuno Cardoso
[In]FormaTIC – eLearning Solutions.
Roy Ackema
Tracoin Opleidingen (Netherlands)
Tracoin Opleidingen supports fully the 21 principles of the Manifesto, and is committed to promote these.

We design and implement already our courses based on the Epprobate quality grid principles.

I am qualified to design and assess our learning solutions based on the methodology to plan, measure and evaluate the impact and ROI of our learning solutions.

Further we are committed to integrate reflective learning principles resulting from the EU research project "MIRROR".

Zoe Epstein
This manifesto hits all of the key problem areas with eLearning today.

Manifesto Signatories 4/11/2014

Christina Conroy
Coralesce ltd
A useful quality benchmark in reviewing the quality of elearning
Chad Thomas
Standard Bank
I support using Learning Technology as an enabler to augment the blended learning journey maps
Bruno Baudry
I endorse this manifesto. Its principles should be common sense. May it create a similar dynamic in the instructional design world as the Agile manifesto did in the PM world.
Michael Breagy
Liberty Mutual Insurance
This manafesto is much needed, timely and well-written, focusing on just those things all eLearning professionals should strive to do (while acknowledging that not all of them can be accomplished all of the time)with each and every course he or she develops. With enough momentum, perhaps we can actually begin to reduce the number of boring and ineffective eLearning courses out there and really improve both learners’ performance and opinion of this medium. Way to go!
Barbara Kowalik
Contract Learning Developer (currently at Telvent)
I have been creating e-learning for 25 years. It is wonderful that I can cheerfully endorse a set of standards that needs to be posted on the wall of every single training department.

Thank you.

Lynne Taylerson
Real Time Education. Limited 
Indeed there is a need for some radical rethinking rather than incremental development if we are to get teachers to be advocates of learning technology and make it inclusive for all learners.
Steve Yudewitz
This manifesto describes eLearning that sticks with the learner long after the event is completed. It recognizes that training effectiveness is measured in terms of what is retained, not in how many people sign up to take it.

Effective eLearning is engaging and meaningful. It connects the content presented to its real world applications. The best of the best eLearning teaches in a way that is efficient for the learner.

People who properly combine learner focus, innovation, and interactivity develop this type of eLearning. They deliver meaningful content using scenario-based storytelling, practice, and feedback. Without these elements, only ordinary outcomes are possible.

Jason Gallo
Equity Residential

I whole heartedly agree to  use this manifesto as my guide to create engaging and impactful learning experiences.

No more boring learning!

Verena Bryan
Thank you for putting to print this essential contrast to elearning as it exists today. We need to move from elearning as a substitution to elearning as a redefinition.
Siobhan Shand
Authentic and respectful learner-focused learning (what a concept!).
Kevin Lohan
Endeavour Interactive
I endorse. I endorse. I endorse.

Manifesto Signatories 4/8/2014

Quinten Klingonsmith
State of Utah
I endorse this manifesto and any other design practices that focus on performance, behavior change, and operational excellence.
Allison Wagda
The Serious eLearning Manifesto is spot on. Online learning can be greatly enhanced by leveraging the interactive power of computers and the ability to customize experiences based on how individuals learn best. We fully support these principles.
DiOngela Olorunju
Citizens Property Insurance Corporation
I support the Serious eLearning Manifesto. I’m so excited about the furture of eLearning. Let’s do this!
Isabelle Langeveld
Helder en wijzer
I am all for Serious E-Learning in a blend of attractive and effective online and f-t-f activities
Catherine Higginson
A brilliant initiative which we wholeheartedly support. We will endorse these principles by continuing to offer flexible, innovative eLearning solutions which are combined with ongoing coaching and face-to-face training. We believe in keeping our learners engaged through great content and professional guidance and feedback.
The Bottom-Line Performance and Knowledge Guru teams
Bottom-Line Performance
The entire team at Bottom-Line Performance (including our Knowledge Guru product team) support "the Instigators" and their efforts to make learning performance-focused and engagement driven.

The inclusion of research-based learning methods into training is an essential practice for our industry to embrace.

Lisa Stortz
Allen Interactions
Training is Draining – but Performance is Priceless, so make it matter!  No Boring eLearning…please!  And remember Boring to make it Boring to take – so make the process engaging as well.  Excited to see all the great new work the Manifesto movement is sure to produce.  
Catherine Sellars
These principles are core to the Design eLearn L3 and L4  qualifications in digital learning design.
Doug Kollasch
Wisconsin Department of Administration
I endorse the Serious eLearning Manifesto. 

Manifesto Signatories 4/4/2014

Tricia Luke
Omnitracs, LLC
Yes! Let us surf that radical curve to the Serious eLearning shore. We L&D professionals need to embody these principles, not just refer to them, but practice them and live them.
Andrea Stone
Enable Midstream Partners
Boring eLearning that doesn’t impact performance has done a lot of damage. I wholeheartedly endorse the Manifesto and its supporting principles. We will be using these principles in our Learning Organization to better serve our employees. 
Evette Minns
Sr. Instructional Design Consultant
This manifesto aligns with everything we know to be true about effective design.
Gay E. Bruhn, CPT, Ed.D.
International Society for Performance Improvement
I endorse the Serious eLearning Manifesto and agree to use its principles to guide my practice. 
Chris Gilbert
Progressive Insurance
I support and endorse the principles and goals described within the eLearning Manifesto.
Nina Hovaert
Many of the standards are so logical. It is a shame that they are not automatically present in every e-learning.
Carrie Strohl
Viddler Inc
Today’s technology options enable powerful, self-guided learning that, when implemented in a thoughtful way, empowers learners. This manifesto is a great guide to remind us to focus instructional materials on the individual learner and their outcomes.
Michael Harris
I endorse the Manifesto.
Michelle Kenoyer
Allen Interactions
Our learners are, and should always be, our most important customers and our most valuable audience.
Chris Bennett, MS
C Bennett & Associates Performance Consultants
I wholeheartedly agree with each point in the Serious ELearning Manifesto, and commit to practicing its elements in the design of all future eLearning interventions.
Joost Elshoff
Any learning intervention, online or offline, should be engaging and relevant for the learner. Technology is not always the answer for improving learning. And when it’s used, it should be used adequately… not for the sake of having the tech available.
Jacco Muller
I endorse the principles detailed in this manifesto. I believe that, when implemented, the principles will lead to improved engagement and performance of all trainees.
Aaron Conway
In developing experiences for elearning or learning at large, this manifesto should comprise the bedrock of any such endeavor if those experiences are to have greater meaning, purpose, and impact.