Signatories – Page 29 – Serious eLearning Manifesto

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Manifesto Signatories 3/20/2014

Posted on March 20, 2014 by

Dawn Adams Miller Cisco	You could take the e out of eLearning and the Manifesto would still be valid. All training should look like this regardless of delivery platform. And I know that this is what most eLearning professionals have always been thinking. Now at least we can articulate it (BTW, well done there) which helps us convince our stakeholders and bosses that this is the right way to do it. Brava.
Michael Shaw CIHI	The proliferation of technology sometimes takes the professionalism out of what is created with it. This manifesto helps to put some of it back into learning products!
Matt McCrorey	I am committed to the development of eLearning experiences that are tied to changes in performance.
Minghui Wang Purdue University	I endorse the Manifesto and and will apply the "Supporting Principles" to my work.
Rayanne Rogers	I endorse the principles of this manifesto.
Norman Simpson Subsea 7	I fully support and endorse this manifesto
Janusz Lenkiewicz mediaKURSY	I endorse the Serious eLearning Manifesto.
Paul Signorelli Paul Signorelli & Associates	The Manifesto draws upon what is best in the training-teaching learning world–it’s learner-centric, results-based, flexible, and direct–and serves as a wonderful reminder of what I value in my own day-to-day work with learners and learning. Glad to offer enthusiastic support.
Mariano Bailly-Bailliere Coolawake	Doing right things doesn’t is easy nor popular. But somebody must do they.
Nick Howe Hitachi Data Systems	I wholeheartedly support the Manifesto. In recent years public education, long held back by policy, has overtaken corporate education as the center of innovative thinking. It is time for corporations to raise our game, to abandon business as usual, and to radically rethink the purpose, design, delivery and measurement of education.
Kavi Arasu Asian Paints	"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way…" Charles Dickens in "A Tale of Two Cities". He could have written it for the state of E-Learning now! We are richer with technology and instructional capabilities and we are yet to fully experience the spectrum (& depth) of the potential that E-Learning offers! This manifesto provides yet another opportunity to honestly reflect on the current and to draw up the map of a future that is both productive and fulfilling. And more importantly, helping stay the course, towards creating that future. I endorse the manifesto and look forward to talking to colleagues, partners and learners about the manifesto and its tenets.
Diljith O4learn.com	I endorse the Serious eLearning Manifesto.
Elspeth McCulloch Florida Gulf Coast University	This is an important and thoughtful document that will help eLearning practitioners benchmark performance to develop meaningful and significant learning experiences.
Peter phillips Unicorn training Group	This is a valuable initiative, the principles are sound and widely ignored.
Jennifer Henson Mad Eye Editorial	I endorse the tenets of this manifesto whole heartedly and agree to do my very best to apply them when developing e-learning.
Sue Nolan TD Bank	Serious eLearning can make an impact; let’s stick to our principles and design for real learning!
Darius Dela Cruz	I fully support this and will promote this to spread the word! I will strive to use this as a compass towards future eLearning design & development.

Manifesto Signatories 3/19/2014

Posted on March 19, 2014 by

Abigail Smith	I agree with all these standards and strive to abide by them in my work.
Raul Lozada Learning Technologies	Great principles to follow! Serious eLearning Manifesto, yes!!!
Jann Iaco, CPLP	I support the Serious eLearning Manifesto. And thanks to the Instigators!
Angela Jimenez Fidelity Investments	I endorse the Manifesto.
Angela Jimenez Fidelity Investments	I endorse the Serious eLearning Manifesto.
Larry Espinosa Philips healthcare, NA	After review this e-Learning manifesto, the 22 points highlights and embraces specific goals for meaningful, supportive principle’s that are often forgotten or simply unknown.
Mᵃ del Carmen Jiménez Gil INTEF – MECD	Suscribo todos los puntos contenidos en el manifiesto de eLearning.
Daniel Ronsholdt Area9 Learning	Performance focused elearning with long term impact – Imagine that! Great initiative!
Vico van den Eventuin Army Netherlands	I endorse the principles of the eLearning Manifesto and will "spread the Manifesto" under my E-learning brothers and sisters.
Jerson Campos Visual-e-Learning LLC	I endorse and support this Serious eLearning Manifesto.
Joseph Meeker Health Care Service Corporation	I support serious eLearning and the new set of standards contained in the eLearning Manifesto. I will encourage others to do so as well.
Andy Petroski Harrisburg University of Science & Technology	I support the serious elearning manifesto and will apply its tenets in performance improvement and behavior change efforts.
Carol Barry, CPLP Lockheed Martin	I endorse the principles of the Serious eLearning Manifesto. It fits in with my full commitment to focus on the learner when designing and developing learning media and materials.
Guila Muir Guila Muir and Associates LLC	I wholeheartedly endorse this Manifesto’s values and guidelines. I hope e-learning designers actively use it, so that the rest of us (learners) actually get something out of e-learning. I love to learn and want to see gigantic improvements in the field!
Jonathan A. Flores DaVita Inc.	I support & endorse this manifesto.
Tadej Stanic Edynco	From now on the Manifesto should be a checklist for every (e)learning intervention.
Agron S. Dida Consultant	It’s very good document. I am happy to endorse it.
Guy Boulet Navy Learning Support Centre	I definitely endorse the Serious eLearning Manifesto. As learning professionals, we must get rid of e-boring page turners and provide learners with meaningful learning experiences.
Giuliana Ruiu	I fully endorse this Manifesto
Janet Childs	I fully endorse and support the Manifesto and will earnestly seek to implement it to its fullest in all future elearning I design and develop.
Giuliana Ruiu	I fully endorse this Manifesto
Michael Lowenthal Zaxby’s Franchising, Inc.	I will use the manifesto as a guide to making decisions about how to help people perform better.
Mᵃ Jesús García San Martín INTEF	I endorse the Serious eLearning Manifesto. My learners and learners worldwide do deserve it.
Sherry Hansberry-Brown Eugene Burger Management Corporation	The Manifesto places foundational concepts in an easy to remember format, with the most salient points highlighted. I believe #22 should be #1: Respect your learners.
Krista Allen DB&A	I wholeheartedly endorse this manifesto, and it’s been needed for far too long. Learners aren’t passive knowledge receptacles; we’ve known this for years. It’s about time we eLearning professional acted upon it!
Anita Horsley CALEX Learning Consultants, LLC	I love the concept behind the Serious eLearning Manifesto and endorse the vision.
Deanna Carrera Microchip Technology Inc.	If you are tired of meaningless knowledge checks (matching, true false) that are forgotten instantly, the follow the principles in the Serious eLearning Manifesto.
Ryan Simons USFWS	I endorse the concepts and ideas laid forth in said manifesto.
Kris	I will continue to practice all these principles.
Kirby Crider CADCA	I promise to be serious about my eLearning and create "hard fun" for audiences.
Lou Russell Russell Martin & Associates	It’s all about performance. What can they do now that they couldn’t do then?
Jillian Rimmer Connections Education	I support the Serious eLearning Manifesto!
John Boekenooen University of Florida	All elearning courses should be developed with these principles in mind!
Megan Farrell	I endorse the Serious eLearning Manifesto

Manifesto Signatories 3/18/2014

Posted on March 18, 2014 by

Timothy Gaughan Learning Solutions – BCD Travel	Great manifesto – thanks!
George Saridakis Studio 7 Communications	In my opinion, the manifesto makes for a wonderful bird’s eye view of the art and science of designing effective e-learning. Now let’s work on mastering those details!
Andrea Moxam	I support the Serious eLearning Manifesto.
Donna Roberts-Luttrell	It’s time for the use and potential of eLearning to be realized. Technology is not enough; its use must be appropriate and well-considered. As a learning designer and analyst, I endorse the Serious eLearning Manifesto.
Julie Roberts Oracle	I support series eLearning and endorse the manifesto.
Benoit David	I endorse the Serious eLearning Manifesto. It is a great, comprehensive compilation of principles which will serve as a reference point not only to remember, apply and even defend, but also to discuss further and enhance as we move forward.
Mark Smallwood	I heartily endorse and endeavor to support the Manifesto in all current and future learning development!
Donna Roberts-Luttrell	It’s well past time to align the use of technology closely with the needs of learners. I endorse the Serious eLearning Manifesto with great hope that its widespread implementation will mean great things for our learners and our industry!
Peggy Page TD Bank	The Manifesto is a great reminder that we should practice what we preach. No serious designer would disagree with any statement in the Manifesto – this is our challenge to bring every design in full alignment with our beliefs!I endorse on behalf of my entire design team at TD Bank.
David McGhee	I’m in. Let’s get it done.
Kurt Andersen andersen design	I whole-heartedly endorse the manifesto! The principles can and should be applied to all learning design.
Annick Monnier Rivkine eSkills.ch	I support and endorse the Serious eLearning Manifesto!
Dave Hallmon coffeeandesign.wordpress.com/	I Dave Hallmon, wholeheartedly beleive and support the Manifesto and what it means to develop "Serious Learning." I look forward to implementing the supporting principles in all future eLearning projects.
Tess Beebe Olten eLearnista	I heartily endorse this Serious eLearning Manifesto!
Josè Luis Cabello INTEF (Spain)	I endorse the principles of the eLearning Manifesto and feel it should be extended to classrooms.
Adrienne Gross Beyond the red pen	Yes! Bring it on. For too long the learners have been forgotten. This manifesto helps us to empower clients to make decisions based on sound evidence.
Marnie Kennedy	My work will be underpinned by these principles. Where client requirements and/or expectations do not align with these principles I will work hard to change those requirements and/or expectations.
Laura Bunte	I endorse the serious elearning manifesto and believe these princples and values can be applied to any learning design effort.
Tara Bryan TLS Learning	I absolutely support these principles. It is vital to the success of our learners that we provide them with a meaningful and impactful opportunity to learn.
Michelle Wakelam Virtual Accident	I I endorse the Serious eLearning Manifesto and the supporting principles.
Leah Hemeon	I fully endorse and endeavour to uphold the manifesto in spirit and in practice. Down with boring eLearning that doesn’t result in actual performance results!
Cynthia Gee IBM Global Process Services	I am behind these principles 100% and I strive each day to do my part as both a learning practitioner and a consultant to help my clients live by these principles.
Norbert Boruett Innovativemoodling.org	I support and endorse the manifesto
Marcello Molino eLearning Consultant	I completely endorse and support the principles and the aims of the Serious eLearning Manifesto
Craig Palmer TrainingZone	I could not agree more with the principles of the manifesto. I also whole heartedly believe that we need a total learning manifesto – we need to look at all aspects of learning and nor just focus on eLearning.
Laura Overton TowardsMaturity.org	The evidence that Towards Maturity has collected over the last 10 years from nearly 3000 organisations highlights that L&D professionals who consistently apply the principles within the manifesto are reporting significantly more results from their technology enabled learning interventions. Whilst the 22 principles outlined are not new, our evidence shows they are not being consistently applied. At a time where more organisations are turning to online learning, bringing greater expectations of return than ever before, we need the clear reminder that this manifesto provides – it’s not the technology that delivers but the skilled application of that technology to the business challenge at hand.
Marta Torã¡n Lorente	I endorse all the principles of the eLearning Manifesto
W Craig Wilson Johnson Controls, Inc	By renewing my commitment to the principles expressed in the Serious eLearning Manifesto, I will strive to produce highly engaging and extremely effective performance building experiences for my learners.
Tom Gram Global Knowledge	e-Learning professionals knowingly produce sub-par programs in servitude to calls for "faster!" and "cheaper!". Use this manifesto to add "better!" to that formula. Stand your ground. Skills and performance are the real goal. Fast, cheap programs wont get you there. They cost more in the long run, devalue e-learning, and frustrate learners.
Ed Bowen Self	A path worth pursuing!
Craig Wiggins Problem Solutions	I can get behind any call-to-action involving real-world consequences. Let’s do this.

Manifesto Signatories 3/17/2014

Posted on March 17, 2014 by

David Sullivan Terrapin Media	I endorse the Serious eLearning Manifesto and the supporting principles.
Viviana Firbank	I endorse the principles of the eLearning Manifesto.
Pamela Gutman	I wholeheartedly endorse this manifesto for eLearning!
Thomas McGlew ASM America	I Thomas McGlew of ASM America endorse and will uphold the eLearning Manifesto principles in all future eLearning development projects. I will also reach out to other developers to make them aware of the Manifesto and to urge their endrosements of these principles.
Paula Stout Burke NetApp	It is refreshing to see all of these values written in one, succinct place where we can view it as a goal and refer back to it as a standard to strive for going forward. Being in the corporate world will make the implementation frustrating; but, having reputable leaders in the industry behind these values gives me the confidence to push forward.
Suzanne Deutsch, MA DaVita, Inc.	This is a wonderful vision for eLearning and I endorse and commit to its philosophy.
Joe Brodnicki	Time is short, resopruces are small, and the need to imroveperfroamcne is too great not to fully leverage this (and every other leanring technologies). In an age when we know so much, how can we perform so poorly?
Molly Murnane	I support Serious eLearning and the Serious eLearning Manifesto. Thank you for creating an opportunity for a strong community of professionals.
ilene b. gottesfeld EdD RN Medical Simulation Corporation	I heartily endorse the Serious Learning Manifesto.
Bob Nutting Cornerstone OnDemand Foundation	I am personally committed to a new set of standards and "raising the bar" for more effective eLearning. Let’s do this! I add my signature to this fine list.
Anne M. Scott Humana	This manifesto is drawn from solid principles in both instructional design and development. I can’t say enough about the need to keep a performance focus in our work — to keep it aligned with the business as well as relevant to the participant. I also wholeheartedly agree that technology is not always the answer. Where it can be leveraged, it’s fabulous — but to assume that every performance problem needs an eLearning solution is short sighted. For all of the above, and so much more, I endorse this manifesto.
David Haskins EDC	The focus on performance is the key
Judy Albers Intrepid Learning	It’s time we deliver learning the way humans actually learn. Combining our expertise with what the best marketers, web designers, and brain researchers know, let’s commit to creating learning experiences people want, because they’re relevant and fun and they work.
Sherry Nolan Larson Learning IDeologies	I agree with the guiding principles of this effort.We need to get back to the basics of good learning design so eLearning can be a powerful tool in the Learning Solutions toolkit.
Jenny Hill	I endorse the serious eLearning Manifesto.
James Yount III United States Air Force	I not only endorse this manifesto, I am going to spread the gospel until people start listening!
Benjamin Carmel Education Northwest	Enough click and play. No more sequential text on screen. E-learning order-takers no more. Performance-, learner- and practice-centric e-learning should be our constant ambition. A manifesto was exactly what we needed. Thank you!
Doug Murray NoWalls	I support the manifesto and the move to more learner focused learning.
Tony Moore Moore Performance Improvement, Inc.	I endorse the principles listed in Serious eLearning Manifesto. Training that conforms to these principles will efficiently and significantly improve employee performance.
Oleg Lungu ImpactBC	Great principles and values, I fully support this vision.
Ron Ryan USAF	The Manifest is a succinct description of eLearning that few have strived for but hopefully will become a gold standard for the future.
Brian Steeves briansbrackets.ca	Just because we know all of the words doesn’t mean that we have to use all of them. Why do I want to learn this? Why do I need to learn this? What is the benefit to me? Will you use both language and words I can understand? Should there be: Conflict, crisis and resolution? Where is the passion to learn? Where is the passion to teach? What is the Value Proposition? Will you listen to me in my words and my language? I don’t know yours….yet. I endorse these principles and believe that you are trying to respect what you intend to teach and to whom it will be taught.
Phil Mayor Elearning Laboratory	I fully support the Principles of this manifesto. I will advocate the use of these principles to my clients when developing solutions for them.
Bruce Graham Perfect Performance Training Ltd.	I completely endorse the aims of this manifesto. In order to maximise the effectiveness of the principles and the acceptance of them in corporate eLearning, it is VITAL that we escape from our "learning-focused" world, and continue (start?) to explain these principles to business decision-makers, and HR people. If performance-related training is not seen as important, nothing will change. We need to show people that learning, "e" or otherwise has moved on. Too often we try, and yet are just told to make electronic PowerPoint.
Tim Boileau PhD Indiana State University	It’s time to get serious about eLearning by taking what we know about learning theory and and what we have learned from 25 years of the World Wide Web, to deliver meaningful learning experiences that are authentic, relevant, and sustaining.
Taylor Wright Drug-Free Business Solutions, Adept Learning	I agree with the Manifesto and will incorporate its principles in the eLearning we develop.
Juan Antonio Ortiz Caturani eLearning Consultant	I fully endorse & support the principles of the Serious eLearning Manifesto.
Jay Cross Internet Time Alliance	I support the Manifesto but would like to expand it beyond eLearning to all organizational learning. I hope the Manifesto gains traction and starts changing behavior. It’s about time!
Beth McGoldrick	We should all strive for this with every learning project that comes to us.
Stephen Roberts	I endorse the Serious eLearning Manifesto
Rob Foshay The Foshay Group	I heartily endorse this manifesto! At the very time when eLearning is becoming nearly universal, all too commonly it reflects the worst practices in teaching and learning, rather than the best. We all must work to make best practices the professional standard in eLearning.
Anne Bartlett-Bragg Ripple Effect Group Asia Pacific	Bringing eLearning back to the learners 😉
Jim Hicks The Profession Cube	I endorse the eLearning Manifesto with great excitement. The Manifesto is the best summary of learning principles applied to real-world approach that I have read in some time. I promise to continue to apply these principles to each learning engagement in which I have the privilege to be involved.
Lisa Reinbold	Isn’t our purpose as learning professionals, to provideo the best learning opportunities and tools to our audience/learners? I support this Manifesto for not only elearning but all learning. Also part of supporting this manifesto is continued education of our stakeholders on its importance and investment.
Tomas PÃ¸denphant Lund ElearningSpecialist	No more boring elearning! Follow these research based principles, and get happier, smarter, and better performing learners.
Owen Holt Dell	I am already trying to live by the 22 supporting points. This is an easy manifesto to get on board with.
Claire Schneeberger Monarch Media, Inc.	Thanks for your leadership in this important area. I endorse your statement and in taking actions in my work to support it!
Irene Doo Pearson Education	Having read Michael Allen’s books and seen the e-learning courses demonstrated on his website, and being a new "disciple" of Julie Dirksen’s, I fully endorse the principles in the Serious eLearning Manifesto.
Sebastian	Here’s to endorsing the eLearning manifesto and creating quality learning experiences!
Brij Sethi	I want to give it my best shot!
Jon Revelos ExecOnline / Knowledge Narratives	As a member of the ID Community since before "eLearning" (was known as CBT), I recall how excited I was early in my career about the potential and opportunity for improved learning that was on the horizon, only to see much of that potential stall or be squandered. So much of today’s eLearning is simply putting stage plays on television – putting ILT online without much reflection on the new options the technology provides in service of how people learn best. This Manifesto has been a long time coming and I applaud its backers for formalizing the semi-disorganized voices from the far corners of the ID world.
Bonnie Anderson Harvard School of Public Health	The eLearning Manifesto represents all that is good and right in online teaching and learning. Whether in the K-12, higher education, or professional training context, online learning experiences should reflect high-quality, student-centered, outcomes-focused, data-driven design strategies; the Manifesto demonstrates one’s commitment to this understanding.
Betty Hornor	I wholeheartedly endorse the Serious eLearning Manifesto and will actively promote its adoption by my colleagues.
Liz Cichowski The Friedman Group	There is so much eLearning out there that focuses on the latest trend or new technology rather than on improving performance and meeting goals while engaging learners. I am delighted to see that a group of people is formally recognizing this and has decided to DO something about it!
Chris Young DeepMile Networks, LLC	I endorse the Serious eLearning Manifesto and argue that there’s no reason this shouldn’t be just the "Serious Learning Manifesto."
Tracey Stokely Cincom Systems, Inc.	I endorse the Serious eLearning Manifesto. These are the principles we should all strive to live by when designing and developing eLearning. Congratualations to Julie Dirksen, Michael Allen, Clark Quinn, and Will Thalheimer for your work on this project.
Becky Harris Media Workshop Inc.	Learning should be about the learner. I will advocate for serious eLearning solutions that enable high performance and provide meaningful, relevant experiences – whether delivered through eLearning or another vehicle.

Manifesto Signatories 3/14/2014

Posted on March 14, 2014 by

Danny Engelman CSI365.nl	Verdomd als het niet waar is!
Rusty Low University of Nebraska	I endorse the Serious eLearning Manifesto. By agreeing to develop elearning products aligned to these well researched and understood best practice with roots in brain based learning theory, the tremendous potential of elearning can be realized.
Nate Horton Connections Education	This is a wonderful start in creating and promoting quality instruction and valuable learning experiences for all learners.
Claudia Wood	I endorse the eLearning manifesto.
Maria Simmons ttcInnovations	I am committed to the 22 principles in the Serious eLearning Manifesto. I will will use it as a way to improve and measure my own performance.
Cindi Celske eLearning Rox	I’m excited to be a part of empowering the creation and use of serious eLearning! Let’s work at designing and developing eLearning that rocks!
John Curran Designed for Learning	Let’s take e-learning to the next level.
Dr Nancy Harkrider KDI Americas, LLC	I applaud this initiative and the thoughtful, courageous intent behind the manifesto. The issues are critical enough that not to reflect on them and then take action is counter-productive to every thing we say we believe in. The badge will be displayed proudly on our websites and will be a reminder that our organization is committed to walking the talk. Thank you for your leadership!
Bev Ferrell Independent L-ISD	The manifesto is what every designer should or should have been considering at any time for any project,for all learning or training outcomes, or for those projects that do not require products but change management in their current processes.
Pam Robertson Urban Systems	I fully support the Manifesto. Here! Here!
Suzanne Wagner Rentokil North America	I endorse this manifesto.
Tom Reeves The University of Georgia	Anything that can be done to move away from the deadly "click to see the next screen" mode of so much of what is labeled e-learning is worthwhile. I think this Serious eLearning Manifesto is a step in the right direction. It would be good to establish a set of exemplars for each of the Supporting Principles.
Jackie Dobrovolny Triple Play	1. Totally agree that the state of elearning is often content focused, attendance driven and exemplifies the other six adjectives you list under typical elearning. 2. Totally agree that your serious elearning adjectives and the supporting principles should be our focal point and our quality control checklist. 3. These are my issues about the manifesto: a. Generally, the term elearning can connote either self-paced instruction or synchronous, instructor-led webinars. I believe your manifesto applies to self-paced elearning and it would be helpful if you stated that. b. Recent research indicates that synchronous, instructor-led elearning is getting better. Notice that neither of these articles use the term elearning. Perhaps there is a terminology problem? Means, B., Toyama, Y., Murphy, R., Bakia, M., & Jones, K. (2010). Evaluation of evidence-based practices in online learning: A meta-analysis and review of online learning studies. Washington, D.C.:: Office of Planning, Evaluation, and Policy Development. Zhao, Y., Lei, J., Yan, B., Lai, C., & Tan, H. S. (2005). What makes the difference? A practical analysis of research on the effectiveness of distance education. Teachers College Record, 107(8), 1836“1884. c.There were several participants in the manifesto hangout who noted that the manifesto applied to learning, i.e., training. I totally agree with that. I have heard hundreds of horror stories about the lack of respect many organizations have for instructional designers. Perhaps we have a credibility problem? d.I suspect that most organizations operate on the theory it’s good enough. If a company can spend $1000 and get 80% effectiveness, perhaps that’s good enough. Perhaps their employees are motivated enough and smart enough to just figure out the other 20%. Perhaps we need to come to terms with good enough? e.Finally, while it is very difficult to measure the effectiveness of learning or elearning, we have to figure that out. We have to be able to clearly explain how our serious elearning will be worth paying for the other 20%.
James Handyside Improvision Healthcare Inc. and St. Joseph’s Health Care	I believe in evidence guided learning, based on the best available knowledge. This manifesto provides vitally important guard rails on the path to realize remarkable improvement in the art and science of technology assisted learning and performance improvement.
Sarah Crawford	I will strive to implement the principles set forth in this manifesto and also educate and advocate using these concepts to promote positive change in e-learning!
Jeanne Farrington J. Farrington Consulting	Thank you for putting these principles together in one place and sharing them as broadly as possible.
Amit Garg Upside Learning	A great initiative to summarize years of research and make it usable by practitioners.
Matthew Guyan	The supporting principles of The Manifesto need to become the new normal in eLearning. It’s up to us to make it happen.
Derek Thomas DGT Learning Solutions	I fully endorse and actively support the principles of the Serious eLearning Manifesto which has also been endorsed by leading international learning organisations and thought leaders. I am confident that the application of the manifesto will contribute to continuing standards of excellence in serious eLearning.
Sjoerd de Vries Philips	I endorse the manifesto and hereby promise to cooperate with our customers to create more engaging e-learning and commit to the standards for serious learning.
David Burden Daden Limited	We highly endorse this manifesto. In our experience learners learn better and are far more engaged when they are offered the ability to learn within a realistic environment, doing realistic tasks and at times convenient to them, as well as in collaborative group sessions.
Matthew Mason iDesign Training	I endorse the manifesto and it’s supporting principles, and look to promote the values and characteristics of Serious Elearning.
Beatrijs van de Griendt Tribridge EMEA	Learning should facilitate the growth of each learner in the best possible way. To facilitate this process we should use the channel that fits both the individual learner and the learning outcome best. Let’s talk about Learning in general and see in what way we can achieve the desired learning/business goals.
Ellen Castrucci Total Wine & More	I support all the principles of the manifesto and will do my best to reflect them in my elearning solutions.
Jaime Oyarzo Espinosa Alcala University, Spain	Bravo, it’s a really good initiative!
Cheri Lockett Zubak Work Write, Inc.	I passionately agree with the Serious eLearning Manifesto. Now let’s do something.
Ron L. Shamwell collegefairmagazine (CFM)	CFM whole heartily endorses the eLearning manifesto for its insightful encouragement to meet present and future challenges, as well as being a stakeholder.The manifesto can be used by both academics and corporate individuals and groups to enhance eLearning goals, objectives, and practices.
Michael Gardner Learning Professional	I endorse and support these principles.
Elaine Carr, CPLP Digital Direct	I endorse the Serious eLearning Manifesto
BartÅ‚omie	I endorse best quality e-learning and eLearning Manifesto!
Glenn Mundo Sandstone Technology	As someone who will be responsible for the learning initiatives in one of the solutions group in my organization, I wholly endorse the principles bound in this manifesto.
Lesli Woodruff Nuance Communications	Finally, a statement of the current challenges and a vision of the future of e-learning! I endorse the manifesto and embrace its tenets.
Hannah von Bank Allen Interactions	I pledge to help create learning that benefits my learners.
Theophan Konstantinov Melon Learning	I would like to commit to the manifesto in which I firmly believe. I will do all in my power to endorse the manifesto through my work, my words, my actions, and every other possible way.
Heather L. Porterfield	I’m a proud signatory of the eLearning Manifesto!
Michael Giant Eagle, Inc.	I wholeheartedly accept and willingly endorse this Serious eLearning Manifesto. As an eLearning and Instructional Design professional, I accept my role and duty to adopt, apply, and elevate the 22 principles that have been documented herein. Furthermore I accept the responsibility to share this manifesto with my colleagues and organization to elevate our eLearning development efforts to create Learner Performance centric content.
Jeff Kortenbosch Serious Learning. \| AkzoNobel	A great initiative and a manifesto to live by. I’ll incorporate these wherever and whenever I can and use this a checklist with customers in my own company and internally at my job as Senior eLearning Specialist at AkzoNobel.
Steve Cunningham Charleston Area Medical Center	I enthusiastically endorse this manifesto.

Manifesto Signatories 3/13/2014

Posted on March 13, 2014 by

Endorsements submitted on March 13, 2014

Muriel Flanagan	I wholeheartedly agree with, and endorse this manifesto. This is what is needed to turn the eLearning industry around and on it’s head, so that eLearning can be meaningful and appropriate to meet the needs of users and their educational requirements.
Debbie Smith Delta Career Ed	Absolutely!
Don Bolen dBolen & Associates, Inc	This manifesto aligns with the 2001 Agile Manifesto that stoves to find a better way to develop software. Makes sense to leverage for better eLearning.
Kasper Spiro easygenerator	Yes, right on the money! I wished I came up with this maifesto. eLearning should change and live up to it’s promise. It should be learner oriented, performance base (behaviour change), it should attracht and motivate people, personalized en much more. I fully endorse this Manifesto
Steve Lee Allen Interactions	This Manifesto finally puts what the eLearning professional strives for into a concise format that can be used as a daily commitment to quality.
Warren F. Prince Institute of Nuclear Power Operations	I endorse and strongly agree with the principals in the eLearning Manifesto.
Marie DesJardin Verint Systems	We need flexible, targeted learning to help our learners succeed.
Scott Nipper Barco, Inc	I endorse this Manifesto and pledge to implement it to the best of my ability
brian wrest The Performance Improvement Company, LLC.	I Brian Wrest do swear to apply these principles in all performance improvement efforts be it in eLearning, instructor led training, or performance support.
Ken Andrus Michigan Blood	I whole heartedly agree with this manifesto for eLearning.
Matthew Nehrling Verizon Wireless/MLearning-World.com	It is important that each of us, in our own organizations as well as our own personal commitment, strive to improve our industry and set higher standards. The Manifesto is a step towards this goal.
John H. Griffin	Great ideas here. I am so glad to see this.
Tracy Parish tracyparish.ca	What really speaks to me are the principles that have been outlined. There are many ideals here that I have tried to live up to, then there are those I want to live up to, and a few that I haven’t yet thought of to explore. In a time when budgets often are the first thing that matter in organizations, it’s more and more important to prove and show your worth and value to an organization. Implementing these principles into each of the solutions that we create for our organizations will and can only solidify our true value.
Bryan L Austin Game On! Learning	Thanks to the thinking and vision of these 4 industry leaders. What you see if what we’ve seen, for years. As an L&D industry, we have got to get our GAME ON or we will cease to be relevant to the businesses we serve.
Chris Sullivan	I believe in Serious eLearning!
Alan Montague, CPLP IMPROVing Organizations	The work we do in helping people learn is ‘sacred’ work. If we just create content heavy, learning poor courses we fail in our responsibility.
Linda Mahnken	I endorse the Serious eLearning Manifesto.
Jackie Van Nice	I endorse the manifesto and think it reflects the same principles that Michael Allen has been supporting, promoting, and teaching for years. Well done.
Kevin Mulvihill Suddeninsight	The manifesto is based on solid, empirical evidence that supports what we should be doing when we build our e-learning.
Cindy Pandke St Joseph’s Health Care London	We are exited about bringing this tool to our development of our eLearning modules. It’s time to create learning that will help people do better and to BE BETTER. Realistic case scenarios, allowing people to work through challenges, provide options and then have realistic consequences to those choices. Our learners are adults, they have some level of ‘smarts’, lets work with those ‘smarts’.
Catherine Gentle	Excited to be a part of the mission and commitment to deliver serious and effective eLearning to the masses!
Richard Karel ecbatanaTraining	I hereby endorse the serious elearning manifesto in my own work as an instructional developer.
Jay Holobach Macro 2 Micro Solutions, LLC	It’s not about training – it’s about performance. I agree with the manifesto.
Ron Izzo New Hampshire Housing Finance Authority	I endorse this Manifesto. I believe establishing the need is first and foremost not just to meet mission goals and objectives but also in convincing the learner that the material is without a doubt relevant and critical for them to accomplish.
Viv Cole Viv Cole Associates Ltd	People know what lawyers and accountants do and how to buy from them as providers of professional services. e-learning is a younger and far more misunderstood industry. The manifesto codifies what good practice looks like and I hope that we can build from this to giving learners great experiences that shift organisational performance.
Rick Shor The Mosaic Company	I hope that the adoption of the manifesto will help realize the promise of eLearning as it was perceived originally by its earliest visionaries.
Melody Giacomino Digitec Interactive	Transform Learning Change Lives
Dan Thatcher IDeaS	This represents the key to effective learning experiences of any kind. I agree to do my best to never take shortcuts that will ignore these principles.
Dr. Fola Ajisafe	I endorse the manifesto in its entirety.
Brett Dillon IBS Advisors, LLC	I endorse the Serious eLearning Manifesto and the supporting principles.
Mary Gutwein Humana National Education	I commit to developing eLearning that falls in line with the Serious eLearning Manifesto. I also commit to encouraging others on my immediate team and in my organization to commit to these principles.
claire lavin learning seat	I endorse the principles of the manifesto and commit to using them in elearning development.
Shabnam Kaderi T-Mobile US – CS Learning & Development	My Customer Service Enterprise Strategy L&D team has been talking about these topics on our own this year as we develop our roadmap for improving our processes. We had arrived at many of these same key principles and already committed to aligning with these ideas.
Christy P Novack	Being new to the field, this ties in with what I have been learning in grad school.
Paul Lush Lush Consulting International	I support the initiative of the eLearning Manifesto!
Rebecca Olien Independent Instructional Designer	I endorse the principles of the eLearning Manifesto and believe the importance of using these principles to ensure eLearning meets the amazing potential available for real learning to solve real problems.
Fred Sheahan C.H. Robinson	I agree with the principles of eLearning Manifesto. I will strive to apply these principles to my work and to advocate them within my organization.
Tricia Ransom	I endorse the manifesto and think I’ll edit it a tad…I always want to respect the learners first.
JC Kinnamon Practising Law Institute	I heartily endorse the principles of the serious eLearning Manifesto.
Wendy Myers Cobalt Productivity Solutions	This sums and organizes how to approach eLearning. I endorse it.
Walter Ratcliff Ratcliff Consultants	Bravo! Finally an ‘agile manifesto’ for the eLearning community. These principles will help all of us focus on performance rather than design ephemera…and stay relevant. I wholeheartedly endorse all the principles.
Nancy Hyde Hyde Performance Solutions	I endorse the manifesto.
Michael Laudone	These principles and guidelines are helpful to not only remind eLearning designers and developers of the important aspects of creating effective eLearning. It also helps us by providing support when we need to explain our new designs to clients.
Mary Vivit Self	I endorse the ideas and goals of the Serious eLearning Manifesto and will work towards those goals and ideals in my eLearning projects.
Terri Carter, RN, CNN DaVita, Inc	I endorse this manifesto as a positive approach and direction of developing and delivering elearning.
Greg Mellang Minnesota Department of Health	Making eLearning engaging and rich with content and practical application to the learner is key. The manifesto will make accountable to deliver great eLearning.
Adam Larson IMA	This is a great way to shake up the ranks
Julie Rodgers ESCO Corporation	I agree with these values and will do my best to follow these principles.
Ian D Minderman	The eLearning Manifesto represents a step forward for the field of eLearning. It accurately reflects the vision we, as eLearning developers, need to adopt in order to move away from ineffective practice and towards the realization of eLearning’s full potential.
Terri Cheney Connect! Learning Design	Exquisitely concise and pragmatic! Implementing even a fraction of the ideas in the Manifesto will make a dramatic difference in the kind of eLearning coming into the world.
Doreen Ruffe Synapsii	I endorse and will implement the principles of the manifesto in my work.
Jan Gray eLearning Diner	I heartily endorse this manifesto. It supports the research that is available and the 22 guiding principles will definitely lead us as practitioners to develop higher quality learning events.
Julie Jordan Performance Solutions	I endorse
Rachel Cervin Kubel Devereux Foundation	I wholeheartedly agree with this manifesto!
Mathias Vermeulen Winston Wolfe	I, Mathias Vermeulen, do solemnly swear that I will execute the eLearning Manifesto to the best of my ability!
Jennifer Zapp Zapp Interactive	There is way too much boring elearning. There is so much capability to make exciting and meaningful learning. It is critical for our industry to push for meaningful learning activities, improved tools for creating serious learning and provide learning opportunities for developers of elearning to improve the instructional design that backs up awesome elearning.
Michael Hernandez self	Performance is the key and doing is performance. The reality is that people generally need to learn in order to do, but they also learn best by doing. I endorse the manifesto as a crucial approach for e-learning to contribute effectively to performance. Maybe we should call it e-doing…
Dan Keckan Cinecraft Productions	I’ve been frustrated with bad eLearning for years. If clients, stakeholders and subject matter experts agree to follow our lead and accept these principles we can finally improve performance. Furthermore, my hope is that the authoring tools we use adopt these principles in the development of their software.
Valary Oleinik	Glad I got a chance to see the big kickoff (hangout) on the manifesto. Already live tweeted (@valarywithawhy)the event and ready to help spread the excitement I felt people had about making things better.
John Morley Original Vision	Put the talk into action. Get past operating the technology to focus on using the media to create meaningful experiences for the audience.
Mag Ruffman Ruffman Entertainment	I’m a TV producer new to the eLearning industry and every single point you’ve made is exactly what we’ve been saying to our clients. It’s fantastic to see these values backed up by industry heavyweights who have done the background research to prove their points. The eLearning industry SO needs to be disrupted because so many content suppliers seem to have an attitude that says, "Hey, I know the courses we’re building are based on tech levels from the 70s but that’s what the buyers want. And we’re making pretty good dough, so ix-nay." Really? Thank you so much for calling out the complacency in the eLearning industry. Long live the Manifesto.
Grant Rykken	I endorse The Manifesto. It outlines the way we need to create elearning in order to be as effective as possible.
Brian Valentine UW Medicine	I endorse the Serious eLearning Manifesto.
Nicholas Sargent BlueCross BlueShield of South Carolina	I resonate with most, if not all, of these principles. And I will try to implement more of them as opportunities arise and my skill level and awareness increases.
D Kelly	The principles seem sound.
Debbie Wooldridge ttcInnovations	ttcInnovations is committed to begin implementing the 23 principles as a part of our quality review process of all elearning materials created by our company for our clients.
Richard Shadrin Wonderful Brain LLC	Superior effort, long overdue especially recognizing elearning has lost its way. I believe the ease of tools like Articulate have found a home in the executive suite as an inexpensive, just good enough nod at educating. By standing forth with a set of principles there is now a set of ‘soft metrics’ against which serious corporate educators can use to benchmark courseware. And the likelihood that these principles will indeed lead to better performances when executed by innovators and early adopters will, hopefully convince the untutored that there is a solid methodology to excellence.
Rick Blunt Blunt Learning Services	We need a way to unite as an industry to influence the adoption of the manifesto. We must do, not talk. We must transform thinking, habits, expectations, production, and behavior in line with the manifesto. We must, somehow, get decision makers and learner "see the light" so we can live the manifesto. Reminds me of the Cluetrain Manifesto. Google it.
Josh Cavalier Lodestone	The eLearning Manifesto provides a solid foundation on which all eLearning content should be created. If you’re wondering why your eLearning is not producing positive results – odds are you are not following the guiding principles in the Manifesto.
Daniel Hunter Ruffman Entertainment	I am a television and online video producer and new to the elearning world. My first task was to investigate current standards and what I found transported me twenty years into the past to the dawn of Power Point. The manifesto is clearly needed for learners, the end users, the audience, those that are here to be engaged by the content we design and create for them to improve their lives. Thank you for your dedication to a positive elearning experience and creating a manifesto that puts elearning on a new path to a bright and exciting future.
Rick Zanotti RELATE Corporation	This is an important project in helping to bring awareness and a set of values and principles to the often lackluster and boring world of eLearning…
Glen Hayhurst Learning Partners	The Supporting Principles of the Manifesto both guide and challenge us to produce more engaging and effective elearning. We should constantly aim to apply the Principles to achieve increasingly higher quality elearning.
Jos Arets Tulser	Today we focus so much on delivering e-learning in an efficient, cost effective way. The focus is on learning, not on performance. Most of the e-learning is a look alike of classroom training. Deep change is necessary and focus on performance. So we need micro learning (use the standards of Ruth Clark to avoid cognitieve overload) and performance support and in addition social learning. So 70:20:10 with a performance perspective.
Elizabeth Creger eLearning & Performance Support Consultant	I endorse the principles detailed in this manifesto. I believe that, when implemented, these principles will lead to improved workforce engagement and performance.
Sherri Blyth Society of Actuaries	I support the Serious eLearning Manifesto.
Vlad Goodkovsky iTutorSoft	I am glad to endorse the Manifesto and would like to contribute in fine-tuning its items 14 and 21.
Angel Green Allen Interactions	I believe in the principles of the eLearning Manifesto. I have witnessed how implementation of these principles leads to performance change of employees in organizations.
Bes Stewart Emdeon	I vow to hold the Serious eLearning Manifesto as the new standard for all eLearning modules produced by our eLearning team. We are committed to interactive, real life scenarios and simulations for improved performance on the job. Now, the Manifesto will help us make our design and development more powerful in our workplace! Thank you!
Pam Robbins	I endorse the eLearning Manifesto.
David Amdur Learning4Results, llc	It is tremendous that four great practitioners took time to formulate these principles and best practices! In addition, the list of Trustees is a "Who’s Who" of eLearning. This initiative will be a great boon to set standards of quality in our field!
JD Dillon Kaplan	The Serious eLearning Manifesto says in writing what we’ve all been whispering to our industry peers for years: eLearning is broken! We’ve had the awareness, knowledge, and skills to fix it for some time, but this coordinated effort and the Manifesto’s principles will boost our desire to act through shared accountability and best practice.
David Schubert	I have longed to see some recognition of the sorry state of current eLearning. Certainly there are shining examples of what it can be, but so many examples exist that illustrate how utterly woeful the norm has become. We can do better in meeting the promise that online technology presents us with. The Principles associated with the eLearning Manifesto reflect what we need to start implementing if eLearning is to reach it’s potential. Performance, not content; context, not generic; and consequences, not canned feedback are some of the principles we need to start incorporating as best we can within the constraints imposed in work and education. I wholeheartedly endorse this effort for the sake of this profession.