|Liz BakerBowman Associates
||It is a pleasure to endorse the manifesto. Serious eLearning should be learner centric, meaningful and engaging. If we lose focus of our learners in designing eLearning then we loose focus of their needs and the needs of their organisation. eLearning is often seen as a sausage mill where learners enter at one end and will be churned through until they come out the other with knowledge. The Serious eLearning Manifesto takes this myth and replaces it with the facts that eLearning can influence behaviours, knowledge and skills but has to be designed with care and skill to make it engaging and productive. It is a pleasure to support this manifesto.